Burberry nails Branded Content
I chanced upon Art of Trench this evening while surfing Facebook and instantly fell in love with the site. It’s not only visual candy but also solidifies and endears the brand in my mind. When I think about Burberry, I immediately associate it with the classic trench coat. And who better to commemorate teh trench coat than Burberry itself?
The Art of Trench coat is a lesson in sartorial elegance and how it translates on the web. Visual poetry! In addition to accepting user photos (wearing the Burberry trench), Burberry has commissioned a handful of famous photogs including The Sartorialist, to add to this photo essay of sorts and celebrate the trench coat. This is one of the better branded content efforts I’ve seen in a long time. Hats off to Burberry.
[...] Branded Content FAIL A few weeks ago we applauded Burberry with its brilliant foray into social media and branded content with Art of the Trench. Today we [...]
[...] Older article from contentdecoded.com reposted here. A few weeks ago we applauded Burberry with its brilliant foray into social media and branded content with Art of the Trench. Today we [...]