Quoted

World Building in a Crazy World – Content with depth required

Posted in Quoted, The State of Content on November 25th, 2009 by chyland – Be the first to comment

worldbuilding-bigEver since I first came  across digital artist Jonathan Harris’ project, We Feel Fine, (flashbacks to gushing blog post praising Harris & buddy Kamvar), I’ve signed up to the Jonathan Harris fanclub.

His recent work, World Building in a Crazy World, is another exquisite addition to the Number27.org portfolio, if only based on the premise that Harris once again causes to stop, ponder and wonder where are we headed, (and even more specifically, where is digital content headed).

After five years of living in Fort Green, Brooklyn, Harris decided to head for the hills of Oregon to take a fresh perspective on the current digital world and what that world’s future could be. The resulting series of vignettes are, as Ed Cotton of Influx Insight put it “a great reminder that it’s often smartest to take the opposite point of view and to value people’s intelligence and ability to engage in things with a deeper meaning.”

Here, here to appealing to the highest common denominator.

In the real-time digital world of 140 Twitter characters, 550 Facebook friends, and a never-ending stream of conversations, tools, “new features” and endless conferences, are we as digital natives loosing sense of what it means to be engaged in deep and meaningful interactions? As marketers, can we really claim to truly engage consumers in experiences that are enriching?

Please read the digital philosophers’ thoughts on ideas (or “city ideas” as he puts them) and consider a little trip to the country side for some real idea generation. Oh, how nice to be still in thought.

Quoted: Amol Sarva

Posted in Quoted on November 2nd, 2009 by admin – Be the first to comment

Why waste time buying hit-driven, unreliable content creators?  Hit content is like oil in some ways — you never know where you’ll find it and a gusher is worth *something*. But the money’s all in the delivery mechanism (not in Texas real estate), the part you can control. iTunes not EMI, cable not the shows.

- Amol Sarva, co-founder and CEO of Peek, a NYC-based mobile email gadget startup. (via @keithdsouza

Quoted: Jon Miller on future of content

Posted in Quoted on October 22nd, 2009 by admin – Be the first to comment

If it isn’t premium and differentiated you are certainly not going to pay for it. But I’ve seen that there are experiences now that people are recognizing as premium. Some experiences need to be paid for.

We’ll look back at 2009 and say this was emergence of the real-time web. It’s when you could see pieces of the puzzle technologically, and behavior being started to be adopted to match.

- Jon Miller, Former CEO at AOL. Currently Digital Chief at NewsCorp. at a Fortune Brainstorm Tech Conference, Pasadena, May 2009.